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Knowing who to sell your catering and events services to starts with developing an ideal customer avatar.

“How do I find my ideal customer online?” It begins with defining your ideal customer avatar and then creating content for them.

For those who are wondering if it’s possible to maintain communication online in the same way you could in person – the answer is , “yes."

As you move closer to the launch of your Catering and Events company, it’s important to have a strategy for how you will market your brand.

Getting noticed more online by potential clients is the goal for food and beverage businesses across the board.

Some of the top stats in the wedding industry include how couples use social media and what they want out of the wedding.

Creating and delivering quality content begins by determining who your ideal customer is, what they need, and what they want.

No matter how long you work as a wedding planner, the question of attracting more leads remains.

When trying to gauge the success of your marketing efforts, there are a few data points to which you should pay particular attention.