• Aleya Harris

The Power of YouTube Video for Catering & Events Businesses

A picture is worth a million words but do you know how many words a video is worth? Research indicates that just one minute of video is worth 1.8 billion. While text and photos are effective forms of marketing, video is a more dynamic tool that can compellingly capture information. Not to mention, audiences tend to prefer video over text. Millions of videos are uploaded on multiple platforms and social media sites daily and more and more people are consuming videos. Events and catering businesses can capitalize on video marketing to garner more sales and clients. 

There are multiple types of YouTube videos that catering and events businesses can utilize to connect with their clients. Some of the best video categories include customer testimonials/interviews, informational videos sharing your expert knowledge and product reviews. Use YouTube videos to help increase sales, boost your social media engagement and reach, and build your brand and credibility. 

If you want to create a successful YouTube channel but don’t know how don’t stress! Throughout this blog, I will walk you through the power of videos, different types of YouTube videos, how to create a YouTube channel and use YouTube live as well as why these tools are important to take advantage of. Let’s dive in!

Why video is powerful

Video is a powerful marketing tool that any business can reap a plethora of benefits from. For one, video can help boost conversions and sales. Did you know that 64% of customers are more likely to purchase a product online after watching a video about it? Also, video can increase brand awareness, boost engagement and serves as a good return on investment. 

Social media video for events businesses can be used to explain more about what the business is selling and offering. The same goes for catering businesses. As opposed to text, videos don’t require as much work to comprehend, making them the perfect tool to snag customers who don’t like to read. Videos are also easier to share, extending their reach to wider audiences. If you spark the interest of one potential customer, you also open the door for that person to share the video with their friends and family. Videos are also a great way to share the human side of your business and connect with customers. 

Types of videos

YouTube is the host of millions of videos. Close to 5 billion videos are watched daily on the platform. There are dozens of different types of YouTube videos that businesses can utilize in their marketing plan, so let’s explore some of the most popular types of video

1. Product Reviews

These videos consist of users sharing their thoughts on a certain product or service. The products reviewed can vary from makeup and beauty products to technology devices. 

2. How-to/instructional Videos

Just like the name suggests, how-to videos are instructional videos that show viewers how to complete a specific task. For catering businesses, that could be how to make the best finger foods for a party. Events businesses can share a how-to video on how to plan a party on a budget.

3. Vlogs

Vlogs are essentially video blogs, so the content of these videos can vary. Vlogs are short videos that normally share details of a person’s life and experiences.

4. Challenge Videos

These videos show various users engaging in a certain challenge. Each user and/or channel does the challenge in his or her unique way. These videos have the potential to go viral and are usually accompanied by a popular hashtag. 

5. Reaction Videos

Reaction videos are fun videos that show users reacting to certain events. Users will normally show how they react to music videos, TV shows, movie trailers and more. 

Catering and event businesses can use any of these types of videos as a tool. For example, videos for catering businesses can be a vlog to show the process of taking an order and food delivery or a sneak peek of how a catering menu is made. Event businesses can benefit from creating videos of customer reviews and testimonials to share how people enjoy what they have to offer. I would also suggest creating some how-to and tutorial videos to share your knowledge in the field. Other videos that serve businesses well include brand videos, demo videos and event videos. 

How and why to create a YouTube channel

YouTube has more than 1.5 billion monthly users, and the platform also comes in second as the most used search engine behind Google. I think it’s safe to say that YouTube is a marketing tool you don’t want to miss out on. One reason is that YouTube is a free platform that is rapidly growing. More users are joining YouTube so having a presence on the site could help you build credibility. Since YouTube is a search engine, using the platform is a good way to increase your search engine ranking. 

Fortunately, the process of creating a YouTube channel is quick and simple. If you don’t already have one, create a Google account. Once you have your Google account set up, go to youtube.com and click “sign in.” Once you are signed in, find settings under the gear icon. Click on “create a new channel” and follow the prompts. You can also utilize brand accounts, an account separate from a personal profile. To create a brand account, create a new Google account associated with your business. Once that’s created, visit YouTube and log in using the new account information. 

Before you start posting videos, I would suggest planning out what types of video you will post and how often. If haven’t already, do some research on your target audience, and find your buyer persona. If the audience wants more info on how to plan events, then informational videos might be the answer. Maybe your audience likes a more behind the scenes look of accounts they follow. You might want to consider vlog videos in this case. Feel free to switch your videos up. I would also suggest making a posting schedule to ensure your videos and channel get the most engagement and reach. 

How and why to use YouTube Live

Like many video sharing platforms, YouTube gives users the ability to stream live video straight from their account. YouTube Live holds many of the same benefits of posted videos, like increased reach and brand building, but this feature also comes with some added perks. For one, it allows you to remain fresh and adds a special touch to your channel. For example, events and catering businesses can go live to announce new and exciting changes to their services.

Live streaming is a great way to connect with customers, adding an extra boost to engagement. Viewers can comment on your live stream as they follow along, allowing you to respond and answer questions as needed. Another beauty of using YouTube Live is that it’s cost-effective. There’s no fee to stream live and you can also monetize it. Plus it’s easy to use, and you don’t need fancy equipment to use it. You can live stream straight from your smartphone or a webcam. 

Content for live stream videos can consist of pretty much anything, but I would suggest saving your special content for YouTube Live. For instance, you can live stream events you’re attending or hosting or you can live stream a Q&A session with a guest expert in your industry. A Q&A session is also a good way to use YouTube Live for wedding planners. This is also a good way to collaborate with other businesses, which can open the door to reach a wider audience and boost credibility. 

If you already have a YouTube account, you’re halfway there to hosting your first live video. Keep in mind that you will have at least 1,000 followers before you utilize this tool. If you’re using a desktop, visit youtube.com and click on the camera icon in the top right-hand corner. From the dropdown menu click “Go Live.” If you’re using a mobile phone, open the YouTube app and press the camera icon on the top menu bar. From there you can select “Go Live.” 

I hope you found these tips helpful! If you’ve decided to start your own YouTube channel, you’re on the right track to optimizing video marketing. It might take some time to figure out what works best for your business and audience but once you get a system going you’ll see first hand the wonders video can do. If you’d like to know more about social media strategies to take your business to the next level, check out my free Social Media Handbook. This handbook is your go-to guide for all things social media including the top terms, metrics, and behaviors needed for success. For an extra boost, try out the free Social Media Pantry trial and receive five social media captions and hashtags, five stunning images, one blog, and a 20-second highlight video.