• Aleya Harris

Keys to Turning YouTube Subscribers into Paying Customers

When you get your YouTube channel up and running and those subscribers start coming in, you want to start looking at ways to turn those subscribers into customers. The good thing is there are some simple steps you can take that will make all the difference. From adding website links to creating compelling call to actions, you are one step away from having your YouTube following become a strong support for your food, catering or event business. YouTube is a great promotional tool so let’s look at ways to use that tool to your advantage!

To turn your YouTube followers into customers, create engaging content, provide plenty of call to actions, find ways to link your website to your YouTube channel, promote your business well, and engage your audience. 

YouTube and Video: The Best Ways to Get New Customers

You’re on the right track if you’ve decided to open up a YouTube channel. A video is a powerful tool that can boost your exposure and business exponentially. One of the best ways to get new customers is to find a way to relate to your audience. For example, if you want to get more catering customers with YouTube, share videos about how your catering business can make their life more convenient. Speak to event planners who have will more than likely need caterers. How can it spice up their next event? What do you have that no other caterers have around you?

You can use YouTube to get more brides too. Wedding planners will be on the lookout for the best caterers. If you have an event planning business, you can use Youtube to book events. Create videos that promote some of the highlights of your next event. Be sure to include the dates and any other information that might be important such as ‘tickets sell fast so get yours today!’ For food businesses, promote the hottest items for the season. For example, if it’s Fall, put your seasonal soups and drinks in the limelight to garner more sales.


5 Tips to Increase Your Subscriber Count

Sometimes getting your subscriber count up is a slow process. Thankfully I have a few tips for you that will help boost your subscribers and get your videos in the limelight more.

1. Post frequently

Your followers want to see videos consistently. Posting once and then leaving for a long time is a quick way to kill the growth of any channel. To avoid leaving your subscribers hanging, create a posting schedule that will help you keep on track. This can be as simple as posting on the same two days every week. Once you get the schedule down, figure out exactly what you want to post. You can also use tools like YouTube live to keep your name on the top of your followers’ feed.

As a food, catering or event business, your videos should focus on sharing what you’re all about. Find a way to build a connection. Perhaps you have an amazing recipe you’d like to share or maybe you’ve added some new food items to your catering menu. If your specialty is events, showcase an event that had a lot of success.

2. Create an engaging channel trailer

This one might be easy to overlook but a YouTube trailer can make all the difference. It’s the first thing people will see when they visit your channel so you want to make it count. Keep it short yet engaging. If you’re not sure what to include in your channel, think about the most important things you want to share with your audience.

Find what makes you unique and be sure to market your brand. For example, you might be a catering business, but you might also use your business to feed the hungry with leftover food. How did your food business start and what was the process like? A short video can show just how you went from the bottom to the top. The possibilities are endless so have fun!

3. Make creative thumbnails

Search for any subject on YouTube and I guarantee you thousands of videos will pop up. Standing out it is crucial to any channel’s success. A good way to do that is to make creative thumbnails. You can use any photo editing site or app to get started. Make sure your thumbnail has strong visuals like a stunning photo such as a picture of your hottest menu item or a highlight of your most popular event. Include the title of your video in the thumbnail as well. Also, keep a consistent theme to your thumbnails to help boost your brand and help viewers quickly spot you out.

4. Utilize call to actions

I cannot stress enough how important it is to include call to actions in your videos. These are prompts that encourage viewers to subscribe, like and share your videos. They also open opportunities for viewers to discover more of your videos. You can include call to actions at the end or beginning of your videos. You can also add them in your description. This is a good way to lead viewers to your website or other social media platforms.

5. Interact with your followers

When you do get those first few subscribers, you want to make sure you stay connected with them and show them that you value their support. Try to respond to comments and like the ones you can’t get to. As a food, catering or event business, you have the opportunity to offer giveaways, product discounts, and other goodies. These are sure to keep your audience connected with your channel.

Finally, be sure to check out your followers' content from time to time to show that you’re not just a computer or robot behind a screen but that you want to connect with the people who follow you.

All Roads Lead to Your Website

YouTube is a great way to get a lot of eyes and exposure to your business. This is the first step in creating a marketing lead funnel. It’s a way to turn your followers into customers. It’s a process, but it’s not that bad. While you want to gain more subscribers, you also want your YouTube channel to serve as a gateway to your website, and your videos and your channel home page should provide some way to get there.

Once you get traffic on your site, use the opportunity to find more about the people who are visiting you. Create forms on your website where visitors can fill out their name and email address. After you get their email (and if they agree to it) you can send out promotional material about your food, catering or event business. This is a good way to collect the names of potential customers while also engaging them. If you get some engagement back you’re on your way to gaining a new customer.

5 Ways to Get YouTube Subscribers to Your Website

1. Offer a compelling reason

If you want to draw your subscribers to your website, you need to give them a good reason to do so. For example, let’s say you have a revamped menu that offers some one-of-a-kind meals. You can include call to actions like overlay boxes to say something like “visit our website to get a sneak peek at our new menu!” Another way to draw traffic is to offer something they can only get through following the link to your website through YouTube such as discounts and giveaways.

2. Make it easy to get your website

Viewers need a quick and easy way to get from your YouTube video to your website. You can do this by providing quick links to the website throughout your video (preferably at the beginning or end of the video) and also on your channel’s landing page.

3. Utilize the description box

The description box is a great place to insert the link to your website. You can add this link to the beginning of your description or at the end.

4. Use end screens

End screens keep your subscribers from moving on to another video before checking out more of your content. They are also a good way to take subscribers to your website or landing page. You can insert your website link in an end screen. Better yet you can have someone in the video point to where the link in the end screen is, making that call to action that much harder to pass up.

5. Add a link to your channel

Adding a link to your YouTube channel is a good way to bring them your website. When subscribers visit your channel they will be able to see the link. Also, those looking for more information about you and your food business will have an easy way to find you.

How to Convert Website Visitors to Customers

Once you get good traffic on your website the next step is to turn those visitors into paying customers. You want to make sure your website has appealing content that’s unique to you. For example, if you’re a catering business, what are some of the features of your business that sets you apart from others? Perhaps it’s the type of food you offer or maybe you have some of the lowest prices in the area. Make some offers that your visitors can’t refuse. Free trials or coupons are a good way to not only drive traffic to your website but also give visitors a taste of your services and products. If they like it enough they’ll be sure to come back! 

I hope you found these tips and tricks helpful! If you need more additional help, don’t worry. I have just the tools you need. Try out the Social Media Pantry free trial for all your social media needs including captions, hashtags, a blog, and a 20-second highlight video.