Your business’s Facebook page is where your customers are making their first impression. We know that just like the main dishes on your menu, digital marketing wouldn’t be successful without this essential ingredient.
That’s why I’m going to teach you how to turn Facebook followers into customers. Besides showing you how to get more customers with Facebook, I will also show you why this is important for your business.
Turning your Facebook followers into paying customers involves developing attention-grabbing, sharable content on your page using automation tools or on a schedule. You must optimize your website, ensure your landing page is robust, and that you’re presenting content your audience finds useful. Take advantage of content marketing strategies and Facebook advertising to help convert your Facebook followers into paying customers.
5 Tips to Convert Followers to Customers
1: Develop Viral Content
Creating viral content includes sharing videos, quotes, articles, memes, and blogs. When your followers find this information useful, they’ll tag their friends in the post. As a result, this will help increase your social reach and social media engagement. According to Social Media Examiner, 80% of marketers use visual assets.
2: Your Content Must Grab Attention
Have you thought about how you’re grabbing your audience’s attention? If not, then you will not attract more followers, let alone engage the ones you already have. The trick is to post content that stands out.
For example, if you want to get more catering customers with Facebook, post a gif that pops. It can be a dynamic presentation of a table spread that shifts every few seconds or chefs preparing a meal. If you want to get more brides with Facebook, you could post a gif of a bride’s stages of a makeover.
3: Check Out Automation Tools
You can use automation tools like Later or Buffer, to help increase your follower count. The main reason is that if you’re not posting on Facebook, there’s no chance your likes will increase.
Running a business is hectic. Therefore, social media marketing can fall to the bottom of your to-do list. It happens, but there’s a solution if you only have a block of time to spare.
An automation tool will help you schedule a series of posts in advance. Keep your posts short and to the point, though. According to Hootsuite, a shorter post will attract 23% more interaction compared to a longer one.
4: Optimize Your Website
Do you have social media links on your website? If not, you’re missing opportunities for increasing your following count. Not only should you have a place for your audience to follow but also share your content.
These icons should be in the header, footer, or sidebar menu of your site. You should also have “social share” icons at the bottom or sidebar of each blog post.
5: Don’t Forget Hashtags
We often think of Twitter or Instagram and hashtags together. However, they’re also they’re an excellent tool for Facebook. You can approach hashtagging on Facebook in a couple of different ways. The first approach is using literal tags, like #restaurant on a post about a local restaurant. You can also use audience-focused hashtags that cater to interests.
For example, if you’re trying to book events with Facebook, you could use #reception on a post featuring an animated GIF of a group of people holding sparklers. The gif is dynamic and will grab attention. The content will attract users who are interested in booking an event, like a reception, and it could increase your following.
All Roads Lead to Your Website (Facebook Lead Funnel)
Facebook announced in January 2018 regarding changes to its newsfeed algorithm. The changes impact business pages because now the priority is given to posts from friends and family. Facebook wants to see posts that inspire back-and-forth discussions.
So, to help get your content ranked, and get followers to your website, create posts that encourage sharing, long comments, or discussions.
The Stages of a Facebook Sales Funnel
Generating Awareness: Your customers can’t move through the marketing funnel until they know it exists. That’s where a lot of businesses use Facebook ads and other content marketing strategies.
Appealing to Pain Points: Customers are in the consideration stage, so you must prove to them why they need your service. You can answer comments, questions, or retarget your campaigns.
Incentives for Purchasing: Because your customers are teetering on the edge of purchasing, here’s where you can give them a nudge. Run ads with a time limit or target ads to a specific interest.
Encourage Customers to Repeat: Even though you won the sale, customer retention is still a priority. My suggestion for this is to encourage referrals with loyalty perks and running ads based on purchasing history.
5 Ways to Get Your Facebook Followers to Your Website
1: Explore Facebook Groups
Your ideal customer may lurk in a Facebook group. Search for a keyword relating to your business’s niche. For example, if you’re trying to get more brides with Facebook, search for “brides” to find groups. You can also use other terms, including “groom,” “nuptials,” or "wedding.”
Join the most relevant groups and find topics of discussion related to your niche. These could be posts receiving a lot of engagement or questions members are regularly asking. Develop a list of themes you could write about for your blog.
2: Interview Industry Personalities and Experts
Are there individuals in your industry whom your audience looks up to or who influences them? You can ask your Facebook page for recommendations or conduct independent research. These are excellent contacts for interviewing and including feature content on your website.
3: Create a Listicle of Value Information
Your followers want to know information and dive into resources about topics relevant to your niche. Create a recommendation post like “The Best Italian Foodie Facebook Accounts,” or “25 Italian Facebook Pages You Should Be Following.”
Creating listicles featuring other people often encourages those individuals to share them with their followers. That leads to more traffic to your website. Your best strategy is to tag everyone you feature in the listicle in your Facebook post, give them credit in the article, and send them an email with the link to your Facebook post.
4: Offer Special Promotions
Customers love finding exclusive deals. They’ll often go the extra mile to find a promotional code or coupon from their favorite company or brand. That’s where you can leverage your audience’s need to save money along with yours for more website visits.
Begin by offering special incentives and discounts for your Facebook followers. These deals will lead your audience to your website and give them a reason to share your links.
5: Don’t Forget Video Content
Ask your Facebook followers questions they would like to see answers to in a video. In the video post, link out to where your followers can find more information about the topic. For example, if you’re talking about how to get more catering customers with Facebook, you could include a link to a blog or listicle with more information.
How to Convert Website Visitors to Customers
1: Create a Lead-Generating Landing Page
Headlines that grab your audience’s attention.
Copy that hooks them connects with their pain points and provides an answer.
A call to action button that persuades your audience to act.
A lead magnet including our SMP Free Trial.
2: Develop a Content Marketing Strategy
A content marketing strategy is an effective way to help your business generate leads and customers. The Content Marketing Institute shows that email campaigns are leading the way regarding content marketing with 87%.
However, providing educational content follows close to 77%. Compelling content drives traffic from the search engine and converts it into leads.
3: Don’t Neglect Facebook Ads
One of the best ways of converting website visitors into customers is through Facebook ads. During the fourth quarter of 2017, Facebook reached 2.2 billion monthly users. Pew Internet research shows us that, out of all those American visitors, 79% of them use Facebook ads. Facebook advertising allows you to reach your target audience by age, behavior, interest, and location. You can use Facebook ads to build a click campaign that directs visitors to your website.
Now that you know how to turn Facebook followers into customers, the ball is in your court. I’m looking forward to seeing how you attract leads and convert them into sales. I also can’t wait to see how you continue nurturing those leads into a loyal customer base.
Please consider signing up for our Success Recipes email if you have questions along the way. I’ll help provide you with tools, inspiration, and strategies to bring your business to the next level.