Instagram is a heavily utilized social media platform, especially for businesses. Did you know that 80 percent of users follow at least one business on Instagram?
Having a great picture or video for an Instagram post is just one part of the game. Another part is creating an engaging caption to go along with your post. Instagram captions are essential for encouraging your followers to like and comment on your post. It’s easy to rush through a caption just get something out there, but I would encourage you to take your time. Think about how your caption will connect with your audience and bring in more potential clients from your Instagram platform.
Instagram captions that bring in more followers are engaging, attention-grabbing, easy to read, tell a story, and include call to actions and hashtags. Try to keep your captions short, but if you need a long one, be sure to use line breaks to keep it clean and clutter-free. If you include these elements in your captions, you’re on your way to boosting your engagement and beating that Instagram algorithm.
Throughout this blog, I will show you how to write captions for your buyer persona, how to write informative captions, how to best utilize photos and hashtags, how to be consistent with your captions and how to turn followers in clients. Let’s jump in!
Write Captions for Your Buyer Persona
A caption is more than just words that relate to your post. You’re essentially writing captions to get more clients, so your Instagram captions should speak to your buyer persona. First, find out who your buyer persona is. As a food and beverage company, your persona might be a foodie on a budget. In this case, you can make your post/captions about how you have some of the most mouth-watering meals at a low price. As a catering business, your buyer persona might be an event planner on a tight schedule. For this buyer, you could write a caption that talks about how your business is best at fast delivery.
The bottom line is you want to speak to your audience and find a way to relate to them. When finding your buyer persona, look for things like your customers’ search terms, what problems they might be facing, what their interests are as well as hobbies, likes and dislikes. Once you figure out who you’re speaking to, work that knowledge into your caption.
Be the Helpful Expert
Whether you’ve been in the field for years or are a new and upcoming business, share some of your expert knowledge with your followers. For example, if you own a restaurant or are a chef, what are some tips and tricks that will save you followers time in the kitchen? Perhaps you have some tidbits on the essentials any event should have or maybe you know the best finger foods to serve at a party. Not only will the tips keep your followers coming back, but it is also a good way to capture your audience.
Also, encourage your followers to come to you with questions of their own. You can do this through a call to action in your caption. Use questions like ‘what would you like to know next?’ or ‘what’s a cooking area you struggle in?’ Questions like these can not only garner more comments and give you more content ideas, but it can also show that you’re willing to help your followers and customers.
Using Pictures and Hashtags
A picture is worth a thousand words so make sure you're using the best photos that can prompt the best captions. Keep photos clear and eye-catching and make sure the photos have good lighting and district colors. Display that new product or menu item you just got or show off that photo from the latest event you catered.
Once you’ve got a compelling caption to go with that stunning photo, do not forget to include hashtags. I cannot stress this enough. Hashtags are essential for boosting discoverability, which can lead to new followers and clients. Did you know that using just one hashtag can boost your engagement over posts that have none? Don’t use just any hashtag, however. Use specific hashtags that relate to your brand, audience, and industry.
Also, use hashtags that relate to your post. While the temptation is there, don’t use irrelevant hashtags just because they’re popular. This is a sure way to have your post overlooked if it doesn’t match up with what a certain user is looking for.
Make sure you’re using the right amount of hashtags. Instagram allows you to use 30 hashtags, but you don’t have them all. There’s no definite number that you should use. Some studies suggest 11 or more hashtags, some suggest 9 and some suggest all 30. I would suggest playing around with it until you find the best number of hashtags for your account. When placing your hashtags, put them at the end of your caption. You want the caption to be the first thing a user sees when they scroll past your post.
Timing and Consistency Are Everything
Engagement and building a brand is contingent upon consistency. Not only should you be consistent with your posting, but you also should be consistent with your content – including having consistent Instagram captions. Being consistent brings personality to your brand, and your followers know what to expect from you. How do you make consistent captions? There several ways to do so. For example, you could start every caption with a question that your followers can answer or every caption could include emoji.
Another way is to pick a couple of topics that your posts will discuss. As a food and beverage company owner, that could be easy meals and healthy foods. Having set topics can help your followers know what to expect from you, and it also lets them know they can come to your page to learn more about a certain topic. You can also dedicate themes to certain days. For example, you could do a #freshfriday post every Friday to talk about fresh foods that make the best meals.
Having a consistent caption won’t do any good if you’re not posting consistently as well. Find a schedule that works best for you and stick with it. It can be posting every Wednesday or posting every Saturday and Sunday. Having a consistent posting schedule lets your followers know when they expect to hear from you again. Not to mention it keeps your name on the forefront and can help boost engagement.
How to Convert Followers to Clients
You’ve got a good following on Instagram so how do you turn those followers into clients? Piggybacking off the previous section, consistency is key. If your followers can find value in what your post and can consistently come back to find new and fresh content, they will more than likely become a customer. Be sure to stay relatable to your followers and your industry. Also, share how your services can benefit your followers.
For example, if you’re a restaurant, post about some of your popular menu items or ongoing specials. Share how these items are perfect for the season or good for eaters looking to get certain nutritional value out of their meals. If you’re a catering business, share how your catering menu has the most selections and are perfect for events. This is a great way to book more weddings and other special events.
Display good customer service on Instagram. If a user wants to find out more information about your business, help answer questions and direct them to where they need to go. Be sure to answer questions promptly and professionally. If you show that you are friendly and professional on your social media accounts, your followers will more than likely feel comfortable giving them your business.
Make it easy for your followers to find you outside of the platform. Link your website URL in your Instagram bio and let your followers know where to find it through your captions. If you have more than 10k followers, you can link your website in your bio and prompt followers to swipe up to be taken there.
I hope this blog helped you learn more about the best way to use captions on Instagram. Some trial and error will be involved but once you find what works best for you, you’re on your way to having more engagement and a larger following. If you’d like to know more information about you to market your business, subscribe to my Success Recipes Weekly email.