1. GET YOUR CONTENT 

  2. PERSONALIZE 

  3. SCHEDULE

  4. ENGAGE

Post on social media without all the effort and frustration that DIY can bring. Using your monthly subscription and SMP 365 content is quick and easy. Since we have done most of the work for you, all that's left is to personalize, post, and profit.

HOW TO USE THE SOCIAL MEDIA PANTRY SUBSCRIPTION

1. GET YOUR CONTENT

Every month, you will receive an alert in your email inbox that your new content is ready. Go into the portal and download the .zip file.

2. PERSONALIZE

  • Add a sentence or two to the captions and blogs to incorporate your personality or call to action.

  • Pair the captions with the images (we have conveniently numbered them for you). You can also use the images in other places like your website, newsletters, and marketing materials.

3. SCHEDULE

  • Post the captions and images to any social media platform using a free scheduler like Later.com. This is super important in staying consistent.  Go from trying to remember to post to smiling when you get an alert that your content was automatically posted to all of your social media platforms.

  • Long posts are designed for use on Facebook and Instagram. Short posts are designed for Instagram and Twitter.

  • Post the video your social media platforms and add it to your website using the URL. We don’t recommend embedding the video on your website. Just embed the link. However, the actual video file is perfect for social media posts.

4. ENGAGE

It's not social if you aren't social.  Once you have posted your content, engage with your followers to help create stronger relationships.  Create a consistent presence online and on social media that will better engage and convert your ideal customer.

FREQUENTLY ASKED QUESTIONS

Why do I need to use social media for my business?


Social media should be one of your top business marketing tools. If you are not using social media for your catering and events business, you are leaving money on the table. One of the first rules of business is that you need to know who your audience is and where they hang out. Approximately 3 billion people use social media around the globe and chances are, your dream clients are part of that number. Did you know that 90% of all professional marketers have said that social media has increased their business exposure? In order to get more traffic to your website, increase market awareness, and grow your business, you need quality social media content that is designed just for you and your target audience. 86% of consumers prefer an authentic and honest brand personality on social networks. How do you connect with your customers? You post captivating content on a regular basis. We know how to create the right content for your business so that you can see real results. Social media allows you to increase awareness about your brand, connect with your customers in an authentic way, and boost your income. With great content and a thoughtful social media strategy, you can grow your business and sales. The Social Media Pantry can help you get started today.




Why do I need help with my social media?


People buy from who they know, like, and trust. The main reason to use social media is to build relationships with your potential clients so that they are more inclined to buy your products or services. Getting help with social media means you can:

  • Save time - Using The Social Media Pantry will save you 40+ hours per month
  • Stay consistent - You need to post to social media every day, blog at least twice per month, and update your website imagery a few times per year. The biggest enemy of consistency is DIY. Life happens, you get a new client, you deal with an emergency... and then you can't even remember the last time you wrote a social media post, let alone posted anything of value. The Social Media Pantry helps your social media efforts be life-proof.
  • Stay focused - While we create your marketing content, you'll be free to focus on sales.​Attend networking events, exhibit at expos, secure new customers, follow up with previous clients and more.
  • Save money - It takes us 40 hours per month to build out a new pantry of content. If you hired someone at $25/hr to do that you'd be paying $1000/month.
Let The Social Media Pantry help you.




Who is The Social Media Pantry for?


The Social Media Pantry Subscription, SMP 365, and the A La Carte Content Bundles are designed for catering and event professionals who want to convert their social media followers into customers. If you have your own brand and/or business and need to attract new clients and keep in touch with old ones or you currently are not making enough (or any) sales from your social media platforms and website, then The Social Media Pantry can help you. While we do focus on the food, beverage, and hospitality industry, our custom social media solutions are open to business owners in all industries.




What is The Social Media Pantry Subscription?


The Social Media Pantry Subscription contains ready-to-use marketing solutions for catering and events professionals. Each month, you'll receive images, a video, social media posts with captions and hashtags, and 2 blogs. The content is highly polished and professionally developed by a team of designers, editors and writers - all directed and managed by award-winning marketer and former private chef and catering company owner, Aleya Harris.




Who creates the content?


A seriously fabulous team led by Aleya Harris. Everyone is located in the USA and English is our first language.




Do I have to credit anyone for the content?


Nope! You have legal rights to use the images in the way that we intended for them to be used. As long as you are not using the images to create products that you sell, or sharing the content with other sellers of food and beverage, you'll be ok. You can even take credit for the blogs after you add your short little personalized sentence or two and a call to action.




How does payment work for the subscription?


When you first sign up for your subscription, you will enter your credit card or debit card number of choice. Each month that card is debited for $47. Payments are debited on the same date each month. If you need to change your card on file, you can do that at any time.




Can I cancel my subscription?


Subscriptions are for 12 months. We are seriously committed to giving you phenomenal content every month and work hard to get it to you. We know that you are seriously committed to your business and we know that this marketing gold will help you. At any time after your first 12 months you are able to cancel by emailing us at grow@thesocialmediapantry.com. Be sure to mention your full name and email address.




Do I need to worry about duplicate content?


BLOGS We are super on top of duplicate content best practices! Aleya and team write the blogs to a certain word count so that by the time you write your 3-5 sentence introduction and then your call to action at the end, you will have changed more than enough of the content for it to have original components that don't flag it as duplicate content. SOCIAL MEDIA Search engines do you not count content on social media towards their ranking. The purpose of your social media is to drive traffic to your website, help you to build your email list, and encourage people to pick up the phone.




Should I choose the Subscription or Custom option?


If you are just getting started on social media and you are wanting to test the waters to learn more, you could start off with the subscription. Most people soon learn that to truly connect with their clients, they need to offer conent that speaks directly to who they are and what they offer. Custom social media content does just that. If you are ready to see incredible social growth, we recommend one of our custom options.




Why was The Social Media Pantry created?


Aleya Harris created The Social Media Pantry because she saw food, beverage, catering, and events professionals struggling to create highly converting social media feeds and she wanted to use her expertise to help. Most of you aren’t writers and don’t have a marketing background, so it can be frustrating to try to use social media to grow your business without help. It takes Aleya and our team over 40 hours to create each month’s worth of The Social Media Pantry Subscription content. We know that you don’t have an entire workweek to spend focused on an asset that you aren’t even sure you are using correctly. Let the Social Media Pantry save you time, provide content that will help you consistently engage and build relationships with your audience, and put the fun back into social media.




Why does posting consistently on social media matter?


Being consistent builds trust by allowing your ideal customers to see that you do what you say that you're going to do and that you show up dependably. Consistency also has other benefits:

  • Algorithms favor your profile when you post consistently. It will show your posts to more people
  • You’ll see increased engagement because your audience will expect and look forward to your content
  • You will stay top-of-mind




Will The Social Media Pantry get me results?


Consistency is key to growing your social media engagement. If you post the valuable, relevant content you find within The Social Media Pantry every day, you will see engagement grow.




Is The Social Media Pantry difficult to use?


The Social Media Pantry Subscription does almost all of the work for you. All you need to do is schedule the posts using a scheduling tool like later.com. It should only take you about an hour per month. Compare that to the over 40 hours it takes our team to compile each pantry and you are #winning!




What do I do if I get stuck?


If you need support, you can always visit https://www.thesocialmediapantry.com/help or contact grow@thesocialmediapantry.com




How will The Social Media Pantry help me?


The Social Media Pantry can help transform your business.

  • Low conversion rates from social media --> Engaged followers who know, like, and trust you and who are ready to buy
  • Lack of time --> More time to focus on growing your business in other ways
  • Feeling frustrated, guilty, confused, overwhelmed --> Feeling Accomplished, Supported, Focused
  • Trying to remember to post something --> Smiling when you get an alert that your post was automatically posted on all your platforms
  • Unknown to your potential clients --> A recognized helpful expert





TAKE YOUR BUSINESS TO THE NEXT LEVEL

You are in the business of helping people celebrate the most important milestones in their lives. Aleya Harris, owner of The Social Media Pantry, is in the business of helping you grow a business worth celebrating.

If you are ready to get and keep a consistent stream of clients, then you are ready to join GROWTH.  Use this resource-rich, strategic, and relevant monthly membership to work smarter, not harder.